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130 years ago in the heart of Switzerland, Carl F. Bucherer opened Lucerne’s first watch and jewellery shop and laid the foundations for a successful and innovative family company.


Person 1

Kevynn has been passionate about luxury watches since his first ever watch, a red dial TAG Heuer Aquaracer bought for his 21st birthday. His love for the mechanics of watchmaking started very early on, dismantling his Dad’s watches on the kitchen table. A blue black Rolex GMT-Master II is top of his wish-list.

Person 2

Sabriye loves the sentimental value and story that watches often hold. Her favourite brands are Jaeger-LeCoultre and Rolex. For Sabriye, watches are an accessory with purpose either to mark a special occasion, help in a profession or simply a prized collectable. Her appreciation for the art of watch-making has developed her passion for the industry.

Person 3

Naaman’s first foray into Swiss watches was a Raymond Weil and he has been a long time fan of Hublot, in particular their sports watch collaborations. He loves seeing watch brands introduce new movements on to the market and has always held a keen passion for the ingenuity of watchmaking.

Person 4

With an iconic first purchase; Stevie’s first watch was the legendary Breitling Colt. With dreams to purchase a Rolex soon, Stevie loves the presence and reputation Rolex hold in the industry. Stevie’s passion for the world of horology came from wanting to work with a product that clients had an emotional attachment to.

Person 5

The 3rd generation of a watch and jewellery family, Keira’s first watch was a Steel and gold Jaeger-LeCoultre Reverso; which she considers a genuine ‘watchmakers watch’. An avid lover for classic watches Keira currently wears an iconic Rolex Datejust, with a particular love of the iridescent shimmer from the mother of pearl dial while also being a very hard-wearing and versatile watch.

Person 6

Daniel’s first watch was the entry level Tudor Pelagos diving watch, although he considers himself a ‘desk diver’ as he’d never taken it near water! Daniel’s favourite watch is the Rolex Submariner Hulk 116610LV as it’s one of the only full green watches on the market. The next watch he’s most keen to buy is the Jaeger-LeCoultre Reverso Duo Face Day & Night as it can sport two looks ; a light dial, or dark dial - while keeping the time in two time zones.

Person 7

Amit’s first watch purchase came from the love of the Zenith El Primero movement which was used in his TAG Heuer Grand Carrera Calibre 36. Amit’s favourite watch brand is Bremont down to the unique history and limited edition pieces they create. Fittingly, his next watch purchase is the Bremont ALT1-C due to its robust build and elegant finish.

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“ We want our customers to enjoy the experience of buying a beautiful watch”
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