5 Reasons To Invest In A Luxury Watch

As we begin the countdown to 2014, Ariel Adams offers some alternative reasons why a luxury watch should be top of your New Year’s wish list…

1. YOU WANT TO IMPRESS YOUR FRIENDS…

The number one reason men buy something is because someone they admire or are friendly with has bought it as well. Male friends heavily influence one other’s purchases, as well as their tastes. In terms of social value, the idea that a group of friends can each afford a luxury watch strengthens the bonds and feelings of inter-group identity. That’s a lot of sociological talk saying that if you are among a group of high-end watch buyers and want to feel more included, then you already know what to do.

2. YOU LOVE MACHINES…

Many men consider themselves gadget lovers. There is something about harnessing the information gathering or displaying the power of a tiny device that makes us extremely happy. Today people are surrounded by complex gadgets that we take for granted or simply don’t fully understand. How many people truly understand the ins and outs of how their mobile phone works? Gadget lovers today are limited by their understanding of today’s machines. With watches, visual and electronic boundaries set by the tiny nature of modern computers are overcome because mechanical watches have engines we can see and understand. There is no greater pleasure to a gadget lover than seeing a machine work, and with the gears and springs that make timepieces operate, we can get that innate sense of pleasure easily.

3. PORTABLE HISTORY APPEALS TO YOU…

A timeless watch design is like a window into history. Each popular design comes with a story about who it was made for and why. Vintage watches can remind you of a time and place, while artistic watches tell a story about who made them and why. Watch design is also about evoking emotion. Military watches can tell a story about our pugilistic tendencies, while formal watches often have design elements created hundreds of years ago. Be it history or art, most good watches have at least one good story today, and looking at them on your wrist can be a regular friendly reminder of a past you enjoy thinking about.

4. A WATCH IS EASIER TO CARRY AROUND THAN CASH…

In countries with volatile governments it isn’t always a good idea to carry around a wad of cash. Many people end up buying luxury goods as a form of portable currency. This is especially true with watches because (if you buy the right watches) you can pack so much potential value into the small space of a timepiece. Watches in precious metals such as gold or platinum with precious stones work best as they not only contain the prestige of a luxury watch, but contain valuable materials as well. View our collection of luxury second hand watches.

5. YOU WANT TO COMMUNICATE STATUS WITHOUT OPENING YOUR MOUTH…

It has been expressed to me on a number of occasions that in business and society, men are judged based on their watch. One reason for this is that modern men have precious few ways of expressing themselves. Suits are mostly standard, and few people spend a lot of time looking at your shoes. Watches are easily seen measures of a person’s taste and economic status. In many circles it is expected that successful men of good taste not only wear good watches, but use some degree of effort to acquire a unique timepiece that specifically communicates who they are and what they value. All of this is done without saying a single word.

SHOP LUXURY WATCHES AT THE WATCH GALLERY

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