And the Wrist is History

75 long years of marriage would often result in a diamond ring (probably a bit of a booby prize for almost eight decades of dedication). Well, as IWC‘s marvellous Portugieser hits a landmark birthday, a big rock and an early night just won’t cut the mustard – and it’s easy to see why.

 

Sizeable timepieces have not always been en vogue; pre-1930, the market was saturated with subtle 33mm cases that proudly surfed the art deco wave with rectangular designs, small calibres and simplistic design. That was until two forward-thinking Portuguese businessman placed an order with IWC. A brief of technical accuracy within a marine chronometer was a tough order yet by reapplying a pocket watch calibre to a wrist format (the 74-calibre hunter to be precise), the oversized watch of modern times was born.

Jump 75 years into the future and IWC has continually evolved the Portugieser. Whilst still retaining the classic edge that made the piece so iconic, three models have been added to the family in the form of the Annual Calendar, the Hand-Wound Eight Days Edition and the Perpetual Calendar Digital Date-Month Edition. Technical advancements such as the new 52000 in-house calibre have been incorporated yet the Portugieser is still undoubtedly traditional; after all, this world-famous line is a celebration not an alteration.

Strikingly simple and perpetually in style, the Portugieser represents everything haute horlogerie should aspire to. Not only is excellent craftsmanship placed on the wrist, you’ll proudly display over 75 years of statement prestige alongside an incredible chronograph function. Looks like it’s time for an upgrade, gentlemen.

SHOP THE IWC PORTUGIESER COLLECTION

Save