Baselworld’s Best Bits

Well, The Watch Gallery team is firmly back on British soil after a whirlwind year at Baseworld. And what a year it’s been.

Amongst the sea of announcements, brand partnerships and the odd celebrity endorsement (erm, hello Bar Rafaeli and, 2015 has most certainly been the year of the smartwatch. After Apple’s previous announcement, ‘tech luxe’ is on the horizon as Gucci, TAG Heuer and Frederique Constant are just three brands to join the digital brigade. It seems the Swiss watch world is finally to enter the technology furore, and indeed, it is an exciting time for the industry as a whole.

In addition to the digital overhaul, The Watch Gallery found Baselworld 2015 to be one of the best yet with a showcase across the board. Brand new pieces sit alongside old classics so here’s our rundown of all things bold and brilliant from Switzerland.


Presented with a flash of emerald green on a monochrome black, the CR7 was announced as an exclusive partnership with – yep, you’ve guessed it – Cristiano Ronaldo. TAG Heuer’s new ambassador presents this incredible new timepiece that includes a statement chequered-patterned dial, CR7 statement font and a 42mm steel case coated in titanium carbide. Besides the standout design, however, there’s brilliance lying beneath. The chronograph has the same movement as the celebrated Ronda 5040D in the Formula 1 quartz range – a reliable choice for a reliable timepiece.


And it’s another string in the bow for the king of horological heavyweights. Rolex stunned Basel-attendees with the new Yacht-Master, a slick timepiece presented in a 37mm case with black and 18-karat everose gold. Furthermore, the innovative Oysterflex bracelet adds another level of innovation – all the comfort of a rubber strap with all the strength of a steel counterpart and the prestige of leather. It doesn’t get much better than this.


In all honest truth, the advent of the smartwatch made the horological purists in The Watch Gallery team cringe: what on earth would it look like? Whilst stereotypical images of flashing screens and black glass filled our heads, Frederique Constant turned the concept upside down with the unveiling of a luxury smartwatch: all the classic conventions of watchmaking beauty with all the practicalities of a digital interface. Working in conjunction with a mobile app, the timepiece can offer fitness data and a wealth of other features.


Inspired by the timepieces worn by medical practitioners in the 1920s, the Longines Pulsometer certainly provided a welcomed blast to the past. Traditional, technical yet still relevant, this brand new family offers a wealth of features: self-winding mechanical movement, 60-second chronograph, water resistance to 30m, blued steel hands, brown alligator strap and a 40mm steel case. Perfect for either an everyday watch or to match a tailored ensemble.