First Look Hugh Jackman for Montblanc

Montblanc has launched a new international advertising campaign ‘Crafted For New Heights,’ with its first ever brand ambassador Hollywood actor Hugh Jackman.

Hugh Jackman models a piece from the Montblanc Star collection in the new adverts.

Alongside showcasing the brand’s fine watches, the actor is the face of its iconic Montblanc Meisterstück pen, sharing his own stories of inspiration and dedication in a short cinematic video for the brand.

“We approached Hugh Jackman to become Montblanc’s brand ambassador not only because of his exceptional stature as a world-class actor, but also, and perhaps even more so, because he embraces and embodies substance, refined style, true passion and a pioneering spirit – the values that Montblanc stands for. With this new campaign we are even more convinced of our partnership with Hugh, as he perfectly expresses our ethos of creating products as fine lifetime companions by sharing very personal stories and allowing the spectators to catch a glimpse of him in his working environment.”

Montblanc CEO Jérôme Lambert