SIHH 2014: IWC Relaunches The Aquatimer
IWC‘s stand is always the talk of SIHH and this year is no exception. Immersed within a spectacular cinematic pool, the breathtaking display was created to launch the brand’s new Aquatimer collection, which continues the evolution of the IWC diver’s watch. With new models in steel, bronze, gold and vulcanised rubber, from 42mm to 49mm, the new collection also features the largest watch IWC have made to date.
Soft electric blue lighting, with bubbles made of glass, swimming circling sharks and an amazing wild sea backdrop, it definitely gives you the feel of being at sea or deep underwater.
The stand also showcases the history of the Aquatimer circling around the booth, from the early 50’s through to present day, making for a lovely reference and a nostalgic experience. In keeping with the blue, aquatic theme there is also free flowing Bombay Saphire Gin and plenty of it!
The new 2014 collection comes with inspired technical features, even more in-house calibres and a patented IWC bracelet quick-change system.