Hublot: there for every game of the world cup

With France taking home this years World Cup, we are reminded that every game and every victory saw Hublot on the scoreboard.

“An intense, passionate, inspiring and intense month of football, which went beyond anybody’s expectations for the finale, Hublot has already won its World Cup. After more than 20 minutes of visibility on television, or the equivalent of millions of advertising investment, 1,000 guests took part in our Hublot Loves Football programme and got caught up in the passion of the 64 games, the connected football watch—Big Bang Referee 2018 FIFA World Cup Russia that recorded the 163 goals scored up to the final and that will seal the score and the winner of this 21st World Cup in its digital memory, and a third boutique to enhance our presence in Russia. The greatest reward for our teams after this month of intense work is the pleasure of having shared in the emotion of the most popular of sports and the gratitude and the joy on the faces of our guests and the brand’s friends from the world of football. Together, we love football, and we make it great!”

Ricardo Guadalupe, CEO Hublot

To date, the referees’ wrists have vibrated 163 times thanks to the Big Bang Referee 2018 FIFA World Cup RussiaTM connected to the video assistant referee system. The ultimate watch for true football fans set the pace for the World Cup, in real time, announcing the games 15 minutes before kick-off, signalling yellow cards, red cards, and substitutions, not to mention the goals—of course! All of this complemented by game statistics, the scores, the number of cards, the names of the scorers, the substitutions and the length of the games.

Performances, achievements, Hublot is never short of energy or ideas. For its third involvement with the World Cup, Hublot was more than just the official watch and official timekeeper of the world’s greatest football competition. The watchmaker once again demonstrated its capacity to make a success of every opportunity. A victory at every level as a reward for ongoing commitment.

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