Hublot Loves Football

When the Euros kicked off on the 10th of June, the doors opened on the biggest event in the tournament’s history; with more venues, more teams, more games (and maybe add to that -unfortunately- more fans, more fists, more fights).

There have been exhibitions of unbelievable footballing skill, and yes, some matches with less of the excellence you might expect from world-class players. But now the competition really steps up a gear with the beginnings of the quarter finals, and the narrowing of the field of competition (pun not intended).

The European Championships have long been second only to the World Cup in popularity and revenue, and now in it’s fifteenth edition, the competition has firmly established itself as a key fixture in the footballing calendar, casting off aspersions that it was merely a second place precurser to the World Cup. The tournament this year, hosted by France, has been bigger and bolder than any before, with UEFA estimating to make more than 2 billion euros, a huge part of that through fan spending and ticket sales. Television rights alone made over a billion euros.

Widely known as the first watch brand to move into football sponsorship; Hublot are once again cementing their reputation as football’s finest horological ally, as official partners of the UEFA EURO 2016. In 2008, Hublot agreed a sponsorship deal with the football club Manchester United, a first for the watch industry, in an arrangement worth £4 million a year. In April 2010 Hublot became the official time keeper of the 2010 World Cup and the 2014 FIFA World Cup, reinforcing their strong partnership with the sport by becoming the Official Watch and Timekeeper of the UEFA 2012 tournament.

Accurate timekeeping is incredibly important in the beautiful game; think of Quaresma’s recent last-gasp extra time goal during Portugal vs. Croatia. At the time of Hublot’s first foray into football sponsorship no other fine watch brand had made the association with the sport, but the brand were bold enough to go where the potential customer was, a unique move that has paid off.

Through its high-profile relationship with football, Hublot has gained a foothold amongst the wealthy individuals it targets, but its ambitions aren’t satisfied yet. The brand also works closely with the most prestigious clubs in the world (Juventus, Paris Saint-Germain, Bayern Munich and Chelsea), and has signed up for forthcoming World Cups in Russia in 2018, and Qatar in 2022, continuing its unique involvement with the sport. It seems that football and fine watches will continue to be a perfect match.