Hublot’s Spirit of Big Bang

The Big Bang was and still is an iconic piece within Hublot’s archive – a watch that totally embodies the brand’s unquenchable contemporary craving. So, how exactly does one update a modern classic?

When it comes to new product launches, a slurry of marketing meetings and copy gimmicks often result in something we’ve seen before; a half-arsed amalgamation of the familiar with a wince-inducing price tag. Well, our upstream swimming friends at Hublot are never a team to rest on their laurels and expectations are there to be exceeded: enter the Spirit of Big Bang.

The main point of difference is the completely open dial; every inch of mechanical wizardry is on display allowing pure, uninterrupted viewing. Hublot has often come under fire for ‘over-engineering’ and the brand seems to scoff at the detractors by allowing total visibility – parts and movements are there to be exhibited and explored, not simplified. Furthermore, the tonneau-shaped case houses a HUB4700 caliber that sits perfectly on the wrist whilst a skeletonised rotor is displayed with an open sapphire caseback. No stone (or cog) has been left unturned.

The movement itself is based upon an automatic El Primero from LVMH teammate, Zenith. A 36,000 vb/h frequency is of course nothing to be sniffed at and an industrial finish only emphasises the hardcore engineering; luxury doesn’t necessarily equate to polished and preened construction and there’s plenty of allure to be found in the untamed. The brand is only repeating their previous design sentiment: the Spirit of Big Bang is the exclamation mark of an already loud (and proud) collection.

Whilst the Spirit may be somewhat of a departure from the Big Bang, some signature Hublot streaks remain. The diameter is every bit as sizeable as the original Big Bangs and packs the same, if not a slightly louder statement. That’s not necessarily a bad thing either. Dependant upon personal tastes, a wrist trophy-esque timepiece can kick your watch collection to the next level. The Spirit also introduces a slight arc of curvature to the case that affords a more comfortable fit; a notion only enhanced by a durable wrist strap.

Hublot are unafraid of breaking the normal Swiss conventions; classically clean dials and alligator leather are nowhere to be seen. Instead, we’re given a breath of fresh air to an already-fresh piece – the spirit of the Big Bang, just with a little extra.