Ones To Watch: John Robertson

As the second part of our Ones To Watch series, The Watch Gallery‘s manifesto of menswear’s digital mavericks are here to celebrate London Collections: Men. We took 15 minutes with John Robertson from The Everyday Man to discuss all things sartorial.


The beautiful world wide web is awash with style blogs pitching their ideas to every man, woman, child, dog, extraterrestrial etc etc and so on and so forth. So, how does one differentiate themselves these days? John Robertson (founder of menswear site The Everyday Man) has brought a fresh tilt to the sphere thanks to condensed news pieces and sartorial tidbits; we’re not overloaded, Robertson gets down to the basics and we’re delivered exactly what we want – to-the-point advice.

Be it news of the fashion sort, grooming quality or a culture vulture swipe, we caught up with Robertson himself to discover the man behind the menswear.

What do you think sets British style apart from the rest?

I think it is hard to gather ‘British style’ under one umbrella – but that is what is so great about it. People are not afraid to experiment with their style and take risks – I really love how both heritage and modern styles are work in equal measure. I love it.

If you had to wear one brand for the rest of your life, what would it be?

Reiss, without a doubt. The high-end-of-the-high-street store is my absolute favourite as their collection embodies my personal style perfectly. I really like to look smart but like to avoid obvious labels and big branding. Reiss do the classics really well whether it’s a simple weekend look or an upmarket red carpet outfit.

Do you think wearing a watch is becoming increasingly important when dressing yourself as a gent?

I think watches are now much more of a fashion accessory than a time keeping device.  We all carry tech and phones which tells us the time as well as our watches so they need to offer something a little more. I see a lot of watches these days with interchangeable straps which, from a budget point of view, is great.

Which one watch embodies your own personal style?

I love Shinola – the watches, the leathers and the accessories. The Runwell would be my pick of watch. I do prefer to dress casual so I really like the rugged look and feel of this particular piece.

Manufactured in Detroit, Shinola’s Runwell features a robust stainless steel case with an engineering-inspired aesthetic. An Argonite 5021 quartz movement boasts an hours, minutes and date display with 30 minute and 60 second counters.

EOL technology also plays a strong part alongside double curve sapphire crystal glass and a water resistance measurement to 100 metres.

Shinola watches are made with national pride by the skilled watch craftsmen of Detroit. The Runwell Chrono timepieces are a development on the original collection and feature a a chronograph function with push-pieces at 2 and 4 o’clock on the side of the watch case.