The Baume & Mercier Petite Promesse

What happens when a well-known watch brand is set the ultimate challenge; to create a watch for women? “Shrink the sizing, turn it pink, add a sparkle” seems to be the rule. So it’s always refreshing to see a brand think a little differently, and rather than look to a men’s piece, take their inspiration from the adornments that are most often already fixed to a women’s wrist; jewellery.

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Baume & Mercier have long taken notice of the distinction between jewellery and women’s watches; or rather, the lack of distinction between the two. In the 1920s, the brand took influence from the female emancipation movement of the day and introduced the Marquise, a ‘jewellery-watch’ nestling inside a bangle-style bracelet. Proving to be one of their most successful models, the brand launched a number of modern and creative ladies’ watches, in Baume & Mercier’s own words, proving “that timepieces for women are not merely miniaturized and simplistic interpretations of masculine models”.

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The Baume & Mercier Petite Promesse is the brand’s newest collection, launched in September 2016. Chic, vivacious and lively, the collection features three 22mm models, fitted with double wrap-around calfskin straps in orange and cornflower blue, or with a stainless steel bracelet. The wrap-around design is evocative of an elegant bracelet or bangle, and the slightly unusual shape of the dial taken from the original Promesse. This is watch design at it’s most stylish and covetable; demure and feminine enough for an occasion piece, but simple and graceful enough for everyday.

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