TAG Heuer Celebrates Monaco Watch for 50th Anniversary

One of TAG’s most iconic watches, the Monaco, celebrates its 50th anniversary, and to celebrate the monumental milestone, the brand will release a new limited edition model along with a collector’s coffee table book.

Paradoxical Superstar, the coffee table book, will uncover the Monaco’s popularity amongst watch enthusiasts and how successful the watch was contrary to what was generally accepted as a sports watch at the time. With its square case, blue dial, red and blue hands, and crown placement at the 9 o’clock position, the Heuer Monaco broke away from a lot of traditions in watchmaking, and was the first water-resistant square watch with an atomatic chronograph — the Calibre 11 movement was a joint-effort between Heuer, Breitling and Hamilton.

The TAG Heuer Monaco garnered a new level of fame thanks to Steve McQueen’s character in the ‘70s movie Le Mans. Paradoxical Superstar will also contain never-before-seen photos and sketches of the watch, along with a number of special stories penned by famous Monaco-owners, and a special foreword by H. S. H. Prince Albert II of Monaco.

The limited edition Monaco watch and Paradoxical Superstar book will be available online and in TAG Heuer boutiques from May 2019.