TAG Heuer Connected

Research and Development departments are often shrouded in secrecy – and for good reason. Yet the TAG Heuer Connected remained an industry secret for years (even The Watch Gallery didn’t know about it, imagine that) until now; safe to say, good things most certainly come to those who wait.

On the 9th of November in New York City, TAG Heuer unveiled their biggest horological landmark yet. It all sounds incredibly dramatic and that’s because it is. As the dawn of tech luxe shook up many an industry, the Swiss watch trade was enveloped by a phenomenon that seemed almost alien – just how would one of the world’s oldest professions of craftsmanship merge with such a modern and fast-paced digital appetite? A worthy answer presented itself in the TAG Heuer Connected.

Labelled a ‘computer on the wrist’, this timepiece offers a sizeable 46mm in diameter; the case and lugs are made with grade 2 titanium finished with a PVD coated bezel. The dial is presented with three optional interactive digital watch faces complete with a sapphire crystal touch screen. The real strength here is versatility: fancy a GMT dial? No problem. An all-black face for the next boardroom meeting? It just takes a tap of the touch screen.

To emphasise the importance of legibility (the Connected is still a watch designed to tell the time, after all), the digital hands and indexes remain visible at all times even when the watch is in ambient energy-saving mode. An Intel® Atom™ Processor Z34XX system makes for a well oiled machine; it may sound similar to the lexicon of an IT manager but take our word for it, the gear inside is more than good. Pair this with an operating system by Google and you know you’re onto a winner with a multitude of digital connectivity options – audio streaming, Bluetooth and Wi-Fi to name but a few.

As a piece 100% compatible with Android platforms 4.3 +, users can harness the full range of features on their smartphone. A minimum of 25 hours battery life ensures the watch can be fully charged in as little 45 minutes by simply placing the piece on top of a contact charger. Although fully functional in tandem with smartphone technology, TAG Heuer has still placed an emphasis on the traditional; each Connected watch can be exchanged for a Swiss mechanical timepiece when the two-year warranty expires. Finally, each piece is finished upon a textured rubber strap that successfully fuses comfort and style. The TAG Heuer Connected is a landmark in modern haute horlogerie and keeps the ‘tech luxe’ balance intact.

Fancy dipping your toe in the digital puddle? The TAG Heuer Connected is the perfect place to start – shop online and turn the wide with tech luxe.