TAG Heuer and The Watch Gallery: A Racing Success

Synonymous with racing from the beginning, Swiss watchmaking juggernaut TAG Heuer launch a new limited edition Formula 1 with The Watch Gallery- and Head of Sport at the Independent, Matt Gatward tells you why it all adds up.


0.61 seconds. According to the Harvard Database of Useful Biological Numbers that’s a blink and a half. It’s no time is it? Well, it isn’t and it is. In 1971 it was actually enough to separate the first five cars at the Italian Grand Prix, to determine the winners from the also-rans. The naked eye just would not have cut it.

When this kind of precision is needed to decide podium places, points and prizes it is no wonder that Formula One has long had a healthy obsession with timekeeping and the world’s finest watchmakers.

To continue the rich tradition, TAG Heuer and the Watch Gallery have joined forces to produce the Formula 1 Limited Edition and the queue should be gathering as eagerly as drivers on the grid on race day. Pole is paramount though as this is the first time TAG has released a limited edition watch in conjunction with a retailer and there are only 200 of the pieces across the globe. This is proof positive that teamwork in F1 can be beautiful – Lewis, Nico, take note!

And who better than TAG Heuer to be rolling out the Formula 1? The avant-garde company was founded in Switzerland back in 1860 (that is a lot of hours, minutes and seconds of watchmaking) and has been at the forefront of keeping track of F1 times since its birth in 1950. Originally it was a case of manual stopwatches – remarkably often operated by the wives or girlfriends of the drivers. The timings would be jotted down and compared.

How times change. Now, of course, in the multi-billion dollar world of F1, the lids are on the pens and it is ever so slightly more complicated. Heuer has developed the technology down the years to today’s car transmitters which are accurate to a thousandth of a second.

As it happens, that 1971 Grand Prix at Monza was the not just the closest but the quickest in Formula One history at the time before they dropped in a couple of chicanes the following season to somewhat put the brakes on. Nico Rosberg won this year’s race with a top speed of 237.558mph, though, so it’s hardly your typical Sunday drive.

Every second still counts. Heuer and The Watch Gallery know that better than most.