The fine art of quality in good watchmaking

The fine art of quality in good watchmaking

Heritage, discipline and craftsmanship: why a traditional watch is the hallmark of true quality.

As you stare through the skeleton dial at the beating heart of your mechanical watch. Centuries of fine-tuned techniques strapped to your wrist. The result of months (sometimes years) of painstaking work all meticulously pieced together in that small window, you start to understand the true quality of a traditional watch.

In today’s fast-paced world we are used to ‘digitalised’ but there’s a new mainstream appreciation for all things crafted. Traditional watch brands, such as Jaeger-LeCoultre or IWC, take immense pride in their Swiss-based manufactures, the dedication of their design teams and master watchmakers and the technique and skill needed to create every single watch.

The more you delve into the background of a watch and its heritage, you more you understand the true value of it.  A brand such as Jaeger-LeCoultre has the ability to make most watch components in-house, not just movements. This gives them a huge amount of control over quality, as well as a great level of flexibility when it comes to design and experimentation.

Jaeger-LeCoultre’s iconic art deco era Reverso is an absolute classic and brings with it decades of fine watchmaking and a nod to the glamorous 1920’s with its distinctive design. The quality of this timepiece is apparent both on the inside and out. Discover more in our article ‘5 reasons to own a Jaeger-LeCoultre.’

Quality is a sign of success and a traditional watch is the embodiment of quality. In business you notice the tailor made suit, the carefully positioned pocket square and the watch on someone’s wrist.

IWC is another brand that is known amongst watch aficionados, with a reputation for pushing the technical boundaries without being ostentatious. The brand’s understated aesthetic has always been underpinned by function. IWC’s Aquatimer was one of the first diving watches to be pressure resistant to 2,000 metres and their Pilot’s collection is based on the special Big Pilot’s Watch, first produced for aviators in 1936.


A traditional watch is often bought for that significant anniversary, promotion or to celebrate a milestone in your life. Every time you look down at your wrist you are reminded of this personal achievement.

Cartier is a popular brand to give someone as a special gift. The quality of a Cartier watch speaks volumes in the aesthetic, with arguably the greatest design DNA of any watchmaker around. You can discover more about the brand in our article ‘What makes a Cartier watch so iconic?’

Like any fine art painting, a traditional watch is the embodiment of decades of skill, technique, heritage and style and as such stands the test of time as an emblem of true quality.