Welcome, Thankyou for visiting Bucherer UK. We do not ship outside the united kingdom, if you decide to make a trip to the uk please come and visit one of our boutiques. Find out more. ×

THE MODERN ARCHETYPE OF THE CLASSIC WATCHTHE DATEJUST

The classic Rolex Datejust is the archetype of the modern watch, thanks to aesthetics and functions that transcend changes in fashion. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognised and recognisable of watches.


AN ICONIC SYMBOL OF STYLE

THE DATEJUST

Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then. Aesthetically, the Datejust has spanned eras while retaining the enduring codes that today still make it one of the most recognizable of watches.

Image
FEATURES OF THE DATEJUST

WHAT A DIFFERENCE A DATE MAKES

In the earliest models of the Datejust, the date would begin to change hours before its midnight rendezvous. In 1953, the date-change mechanism was adapted to operate instantaneously and the date aperture was enhanced with a Cyclops lens, magnifying the date for easy reading.

Image
FEATURES OF THE DATEJUST

THE CYCLOPS LENS

Invented by Rolex in 1953, the Cyclops lens enhances the date aperture, magnifying the date display for easy reading. It is one of the most distinctive and recognisable Rolex features.

Lady DateJust
Image
FEMININITY IN ALL ITS DIVERSITY

THE LADY-DATEJUST

The Lady-Datejust, which appeared in 1957, was the first ladies’ version of classic Rolex date chronometer, the Datejust, carrying its heritage of timeless elegance and functionality in an exquisite size suited to a woman’s wrist. The Rolex Lady-Datejust comes in a wealth of versions to perfectly reflect the different personalities of its wearers. The range of materials and colours of the Lady-Datejust is equalled only by the variety of bracelets and dials that add to its style.

Image
THE LADY-DATEJUST

A GEM FOR DAILY WEAR

The Oyster Perpetual Lady-Datejust concentrates all the attributes of the iconic Rolex Datejust in its smaller 28mm case. The timeless elegance of this gem for daily wear is enhanced by dials of subtle and shimmering colour, by noble materials and sparkling diamonds.

Contact Banner
At your service
EXPERIENCE A ROLEX DATEJUST
Contact Us
The Bucherer site uses cookies to allow us to remember you and show you more of what you'll like. Accept cookies to continue browsing as normal, or view our cookie policy to find out more. ×