The spirit of adventure that is inherent within the core of Tudor watches is encapsulated in the Born to Dare campaign. Tudor has a track record of being worn by daring individuals in combat, when exploring our planet or competing in motorsport. The reliability, build quality and celebration of the past, whilst looking forward, makes Tudor the obvious choice for those who were Born to Dare. Tudor ambassadors include David Beckham, Lady Gaga and the All Blacks rugby team; each of who personify the intrinsic daring nature of Tudor watches. Tudor carefully selects and collaborates with some of the most hard-working, dedicated and daring leaders in their chosen field.